Chloe Scheffe
Design, illustration, etc.

Essay, booklet (edition of 35), 5.5 x 8.5"
Posters, 24 x 36"

Copy-Making: The Copy in Contemporary Graphic Design is an exhibition proposed in response to Ellen Lupton and Andrew Blauvelt's Graphic Design: Now in Production. It showcases contemporary designers who utilize the inherent generative nature of graphic design to create work that challenges fine art's sacrosanct original and traditional notions of the copy.

The booklet is a guide to the iteration of the show installed at the RISD Museum and uses my essay as a critical lens. The first edition was produced live at the museum as part of Design the Night.

The images on the posters are actual-size reproductions of a catalog for the show that I produced (not pictured). The posters themselves functioned as advertisements for my proposed exhibition within a real show of all the proposed exhibitions conceptualized by the class. They were hung across from each other to reiterate the idea of the copy in physical space.

Shown at

Graphic Design: Now on Display (10 Proposals for Exhibitions of Contemporary Graphic Design), RISD Museum, 2014